Florian Radke
Florian Radke
BRAND. MARKETING. COMMUNICATIONS.
 
 

BRAND.
MARKETING.
COMMUNICATIONS.

 
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about

Chief Marketing Officer at Wild Earth & CO-FOUNDER AT CINNAHOLIC

Florian Radke is a brand marketing and communications expert originally from Berlin, Germany. Florian has over 15 years experience working with some of the world's most iconic brands, including Nike, Heineken, MTV, Warner Music, T-Mobile, and Apple. He is the co-founder of Cinnaholic and was the marketing mastermind behind the two hit documentaries “Cowspiracy” and “What The Health.”

As a marketing advisor, Florian has also helped to create award-winning campaigns for People for the Ethical Treatment of Animals (PETA). Currently, Florian lives in the San Francisco Bay Area, with his wife, their foster child, and four foster animals. In his free time he still helps startups and nonprofits tell their stories.

 
 
 
Outstanding marketing always starts with a solid strategy that creates the foundation for a strong narrative. While consumer awareness is a valuable currency for a brand, it is the emotional connection created between the brand and the consumer that drives loyalty and brand success.
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STRATEGY

 

Our markets are getting more and more crowded. Today’s hyper-connected and social consumers are having conversations that are open, honest, direct, funny and often shocking. The human voice is unmistakably genuine and can’t be faked.

As people are discovering and inventing new ways to share relevant knowledge about products and services, markets are getting smarter often times faster than most companies. Companies on the other hand are trying to stay in control of the branded conversation by simply being louder than everyone else, creating annoyance instead of excitement. But the market has learned to tune out aggressive branded messages.

Stories fascinate. Facts bore. Yes, facts are important, but stories make us care and when we care, we respond.

Neuroscience shows that pure facts only penetrate the speech center (about 5%) of the brain. Emotional stories on the other hand activate the whole brain and are being injected into conversations. People love to hear and share powerful stories.


Only emotional stories can capture consumer’s minds and create true followers.

 
 
 
 
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RECENT Work

 
 
 
 

I was leading the marketing team at Meta to bring their vision of the future of augmented reality to life by creating a highly emotional and authoritative brand, that connects technology with human desires.

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As an advisor for New Wave Foods I am helping the c-suite to bring delicious, sustainable, plant-based shrimp to the market that it is made entirely from algae and natural ingredients only, with no animal (or sea animal) products.

 

 
 

As a co-founder of Cinnaholic, I created the brand and the customer experience. We pitched the concept on ABC’s Shark Tank and scaled it up to over 100 locations - currently opening all over the country.

 

 
 

I was leading brand building workshops for IndieBio, the world's biggest seed stage biotech accelerator, run by SOS Ventures. My work helped to create massive PR and raised several millions in investment capital.

 

I worked with BrandAds on building a high quality brand and outstanding product by leading communications and UX/UI. My work resulted in a multi-million dollar acquisition by Extreme Reach.

 

 

Other Work

I worked with Warner Music to create artist websites for top 10 acts and newcomers and launching Germany’s largest music platform.

I worked with Heineken Germany on launching the first online-club in the world, Germany’s longest-lasting brand website ever.

I worked with Men’s Health Magazine on launching a hyper-engaged online community.

I worked with Unilever on creating unforgettable brand experiences.

I worked with Viacom on creating digital promotion tools for various brands within the MTV family.

I worked with PETA on designing multiple, highly engaging awareness campaigns that were finalists at the New York Advertising Festival.

I worked with T-Mobile Germany and Apple on the introduction of the iPhone to the German market.

I worked with BBDO, Serviceplan Group and other top agencies on creating ground breaking digital media campaigns for multiple clients.

 
 
 
 

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CONTACT

 

Let’s tell YOUR story!

I can help you to craft a compelling story that will make your brand and product stand out from the rest.

Book a talk or workshop.

I am available for talks and workshops at conferences and private events.