Florian Radke
Florian Radke
BRAND. MARKETING. COMMUNICATIONS.

Florian Radke

Award-winning marketing and brand communications expert with focus on brand sympathy and consumer loyalty to integrate brands into the cultural consciousness of a connected world.

 
 
DSC02694.jpg

ABOUT

As a digital native and branding expert with 20 years of experience, my approach focuses less on traditional push tactics and more on the pull nature of today’s digital world at the intersection of data, storytelling, and technology.

 

EXPERIENCE

In the past 20 years I worked with some of the world's leading agencies, hottest start-up companies, and most iconic brands. This has given me a unique front-row seat to digital marketing, emerging technology, and trends.

Our markets are getting crowded fast and they are driven by conversations. Today's hyper-connected and social consumers are engaging with brands and products in an open, honest, direct, funny and often shocking way. These interactions are unmistakably genuine and can't be faked. Brands need to participate in these conversations. The result will be a new kind of interaction that drives brand loyalty and creates real interactions.

PHILOSOPHY

Outstanding marketing always starts with a solid strategy that creates the foundation for a strong narrative. While consumer awareness is a valuable currency for a brand, it is the emotional connection created between the brand and the consumer that drives loyalty and brand success.

 

SERVICES

green_tile.jpg

CONSULTING

CMO Services

Marketing & Growth Strategies

Consumer Insights & Market Research

Integrated Marketing Plans

Innovation

green_tile.jpg

BRAND STRATEGY

Brand Positioning

Brand Architecture

Message & Story Strategy

Long-term Planning

Measurement & Reporting

green_tile.jpg

MARKETING

Advertising Campaigns

Website Development

Content Strategy

PR Campaigns

Digital Advertising & Analytics

CLIENTS

Apple, BBDO, Cinnaholic, Cowspiracy, Extreme Reach, Heineken, IndieBio, LiveKindly, Men’s Health, Meta, MTV, New Wave Foods, Nike, PETA, Red Bull, Serviceplan Group, SOS Ventures, T-Mobile, Unilever, Viacom, Warner Music, What The Health, Wild Earth, Veganuary.